Tasked with relaunching Cordura fabric, we created a campaign around the stories of people who "Live Durable." And those stories include how Cordura fabric is an integral part of their durable lives. The campaign launched at the Outdoor Retailer tradeshow with social, advertising, booth graphics, a website and an in-booth, VR experience.
360 Videos
To view the following 360 videos on a mobile device, or with a VR viewer, you will need to open them in the YouTube app. If you have an iPhone, Apple hasn't made this easy. For now, the best workaround is to select the share icon on the videos below, then click the link. Your YouTube app should open.
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